The Buffalo State crest mark is available for use by the entire campus. Buffalo State’s crest mark is available in several orientations and colors as well as a white (reversed) version for both print and web formats. Please choose the variation that meets the needs of your specific application. These crest marks can easily be enlarged or reduced in size and still maintain their legibility.
The Marketing and Communications Office reserves the right to create and use specialized icons and logos for specific marketing campaigns and purposes. These icons and logos are restricted for use by the Marketing and Communications Office only.
Please contact the Marketing and Communications Office with additional questions regarding crest mark usage.
The following examples illustrate what not to do:
The Buffalo State logo is the foundational element for the institution’s visual identity program and may not be altered in any way and should always be used in its original proportions and configurations.
The logo must always be used as a complete image. Do not separate the shield element from the text element. Overall enlargements or reductions are permissible, but alterations—narrowing, heightening, widening, lengthening—are strictly prohibited. No ornamentation or words may be added or deleted.
Signature logos are available for all official Buffalo State departments and offices. Individuals or groups associated with Buffalo State may not create or contract to create individual logos.
Unauthorized logos found on official Buffalo State websites or social media presences will be removed.
To have a signature logo created, contact Brian Kantz, publications director. To discuss custom logos or the logo policy, please contact Tim Walsh, associate vice president.
In addition, the Buffalo State College name, official crest marks, and logos may not be used by any entity outside of the college or any department within the college for commercial or promotional advertising purposes, or in any manner that states or implies an endorsement, without prior written approval from the college. Approval is granted on a case-by-case basis. Further, the college name/marks/logos may not be used to endorse or promote a private group or business unless authorized by a sponsorship agreement with Buffalo State College. For more information, please contact the Trademark Licensing Office.
