The college's Communication Standards and Policies cover any message or product representing Buffalo State that is directed at an internal or external audience. Examples include newsletters, brochures and fliers, invitations, advertisements, websites, and merchandise.
The Communication Standards and Policies help ensure that Buffalo State presents itself in an accurate, clear, and consistent manner. These policies present a common set of guidelines for various types of communication to both internal and external audiences: brochures and advertisements, reports and letters, websites and new media.
This section is meant to help all college offices, departments, programs, and vendors apply appropriate identifying elements and language to a wide variety of materials.
Organizations throughout the world use visual identity programs for instant recognition. Effective visual identity is not conspicuous but covers everything affiliated with an organization—every coffee mug, envelope, brochure, billboard, and vehicle. A visual identity program is a group effort; everyone must participate to make it work.
A wide variety of audiences—from faculty, staff, and students to members of the media and the general public—view communication materials from Buffalo State every day. Without consistent messaging or a clear visual link to Buffalo State, public audiences might be unsure which units and programs are connected to the college.
The Visual Identity Program pertains to all Buffalo State official communications, including web and new media, print publications, stationery, media and public relations, advertising and marketing, internal communication, and merchandising. All printed materials, websites, and marketing initiatives must be cohesive and closely integrated with the college’s brand to present a clear, consistent image for the institution.
The Visual Identity Program explains how to use Buffalo State’s logo, typography, and colors for a consistent look that strengthens the image of the college.
For complete details on working to fulfill your program’s communication goals and objectives or for brand strategy guidelines, please contact the Marketing and Communications Office, Cleveland Hall 307, at firstname.lastname@example.org or (716) 878-4201.
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