The office creates communication products such as recruitment and informational brochures; websites; and radio, television, print, and web advertising.
Buffalo State developed a brand promise statement, supporting key attributes, and a marketing communication plan based upon internal and external quantitative and qualitative research. The brand strategy is fully supported by the CIO and Vice President for Enrollment, Marketing and Communication and the President’s Cabinet. For full details on the brand/marketing strategy or to learn how your division or office can integrate brand-related elements into programs and activities, contact the Marketing and Communications Office. The following provides a brief overview.
Buffalo State delivers a broad array of high-quality and distinctive academic programs infused with diversity, creativity, and hands-on learning opportunities for hardworking students who seek a personalized and affordable education that engages their minds and advances their careers.
Buffalo State, the largest comprehensive college in the State University of New York system, offers small-college learning environments coupled with large university opportunities. Nearly 10,000 students choose Buffalo State each year for its broad array of high-quality academic programs, diverse and creative environment, hands-on learning opportunities, affordable SUNY tuition, NCAA Division III athletics, and prime location in the heart of Buffalo’s cultural corridor.
Engagement. Excellence. Social Responsibility is the current theme integrated throughout the college’s marketing communications, including print publications, web and social media, and advertising. Buffalo State’s brand strategy enables the Marketing and Communications Office and campus divisions, departments, and programs to tell their examples of engagement, excellence, and social responsibility through student, faculty/staff, and alumni experiences, programs, culture, and events.
Departments, offices, and committees are encouraged to integrate the Engagement. Excellence. Social Responsibility. theme and Buffalo State brand attributes into their events and programming (e.g., Admissions and Graduate School Open Houses and Information Sessions, Academic Convocation, Student and Faculty Creativity Forums, etc.). The Marketing and Communications Office can provide text, web, and graphic design elements to assist.
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