The office creates communication products such as recruitment and informational brochures; websites; and radio, television, print, and web advertising.
Buffalo State developed a brand promise statement, supporting key attributes, and a marketing communication plan based upon internal and external quantitative and qualitative research. The brand strategy is fully supported by the CIO and Vice President for Enrollment, Marketing and Communication and the President’s Cabinet. For full details on the brand/marketing strategy or to learn how your division or office can integrate brand-related elements into programs and activities, contact the Marketing and Communications Office. The following provides a brief overview.
Buffalo State delivers a broad array of high-quality and distinctive academic programs infused with diversity, creativity, and hands-on learning opportunities for hardworking students who seek a personalized and affordable education that engages their minds and advances their careers.
Buffalo State, the largest comprehensive college in the State University of New York system, offers small-college learning environments coupled with large university opportunities. Nearly 10,000 students choose Buffalo State each year for its broad array of high-quality academic programs, diverse and creative environment, hands-on learning opportunities, affordable SUNY tuition, NCAA Division III athletics, and prime location in the heart of Buffalo’s cultural corridor.
These three simple words capture the progression of each student’s journey at the college—starting with belief in one’s potential, continuing with inspiration from our diverse and creative campus’s faculty and staff, and culminating with the achievement of a life-changing degree… and beyond as a Buffalo State alumnus.
Campus faculty, staff, students, and alumni can spread the word! Adding our new creative theme to your events, activities, programs, and promotional items is encouraged. Build the logo and phrasing into the many established Buffalo State traditions.
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