Communications staff members help direct, plan, and implement internal and external communications initiatives to advance Buffalo State College’s mission, strategic plan, and brand. The team oversees media relations, official collegewide social media platforms, content development and planning, editorial style and policy, and internal communication with faculty and staff (Daily Bulletin). Staff members are the key source for local, regional, and national reporters, providing rapid response to journalists, as well as scouting, tracking, and proactively pitching news stories. The team coordinates the college’s issues management and emergency communication strategy, including the campuswide text message alert system, Buff State Alert.
Faculty, staff, and departments are not permitted to issue press releases or contact the media on their own as representatives of Buffalo State College. All such efforts must be coordinated through a communications staff member in Marketing and Communications. Exceptions to this rule are limited to Intercollegiate Athletics, the Performing Arts Center at Rockwell Hall, the Research Foundation at Buffalo State, and the Burchfield Penney Art Center at Buffalo State. Contact Marketing and Communications if you are uncertain about your area within the institution.
The communications staff is available to assist faculty and staff members in achieving news coverage for appropriate events, conferences, achievements, or grants through a variety of tactics such as press releases, media alerts, or informal pitches. Faculty and staff members are encouraged to submit achievements, events, and announcements to the Marketing and Communications Office.
All interview requests for Buffalo State College’s administration, faculty, and staff must be coordinated through a member of the communications team.
In most cases, reporters will contact a communications staff member to identify a source and coordinate an interview. In advance of an interview, a member of the communications team will contact the requested faculty or staff member to discuss talking points and anticipated questions. If a reporter or journalist contacts you directly, please consult with a communications staff member before agreeing to an interview. Simply explain to an inquiring reporter that you would be happy to speak with him or her, but request that the reporter contact a communications staff member to coordinate the interview.
Formal half-day media-training sessions are scheduled annually to prepare select faculty and staff members who regularly interact with the news media. Please contact a communications staff member if you would like to be included in a future session.
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