Buffalo State College’s iconic Rockwell Hall clock tower is the focal point of the Buffalo State crest. Built in 1931 and named after Harry W. Rockwell, the college’s fourth president, Rockwell Hall was one of the campus’s five original buildings. Its clock tower stands as an academic beacon in the city of Buffalo. Since its founding in 1871, a date that is prominently inscribed on the crest, Buffalo State has been a public institution with a public purpose: to serve the public good. This is a value that remains strongly held today.
The crest also features a banner that reads “Dedicated to Excellence.” These critical words are drawn from a larger phrase in Buffalo State’s mission statement: "Buffalo State is dedicated to excellence in teaching, research, service, scholarship, creative activity, and cultural enrichment." Including “Dedicated to Excellence” in the crest mark provides both confirmation of past successes and inspiration to future students, faculty, staff, and alumni to strive for excellence in all they do.
Elements of the Buffalo State crest mark are centered on a two-tone escutcheon, or shield. In heraldry, the shield has long served as a decorative emblem to identify families and organizations. Buffalo State’s shield is tinted with orange, the well-known and identifiable official color of the institution. The shield also imbues the crest mark with a sense of organizational strength and security. Flanking the shield on each side are the leafy golden branches of an elm tree in its autumn glory. The elm tree is historically associated with both the campus neighborhood on Elmwood Avenue and the tree-filled campus’s Maud Gordon Holmes Arboretum. The arboretum, which currently includes more than 1,700 trees, was dedicated in 1962 with the ceremonial planting of a scotch elm tree. Through the years, the elm tree has been immortalized on campus in the names of the university’s annual yearbook (Elms) and literary magazine (Elm Leaves).
The crest features Buffalo State’s official colors, orange (Pantone 159), black, and cool gray (Pantone Cool Gray 9), plus an accent of gold (Pantone 7408). “Buffalo State” and “The State University of New York” are displayed in Adobe Garamond, one of the college’s official typefaces.
Unlike the official seal of Buffalo State, which is reserved for use by the President's Office and official college documents such as diplomas, the crest mark is available for general campus use. It is offered in a family of three iterations (circular, horizontal, and vertical) to suit a wide range of applications.
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