Buffalo State’s official primary color (burnt orange) and official secondary colors (purple and cool gray) are key components of the visual identity program and should be used in all printed material and all web pages produced by departments at Buffalo State. Consistent use and careful matching are essential in establishing and maintaining a unified image. Pantone colors should be used when printing stationery items. When a Pantone color is not available, use the CMYK mix.
Vendors must use Pantone Matching System (PMS) colors.
Buffalo State’s official primary color
Burnt orange: PMS 159
Buffalo State’s official secondary color
Purple: PMS 668
Buffalo State’s official tertiary color
Warm gray: PMS 452
Buffalo State’s official tertiary color
Cool gray: PMS Cool Gray 9 (required use within the official crest mark)
NOTE: Buffalo State’s Intercollegiate Athletics program uses PMS 158 (orange) and black as its official colors for NCAA Division III.
