The Buffalo State crest mark is available for use by the entire campus. This mark provides an alternative to the college seal, which is reserved for official documents and presidential communications only. For printed material, Buffalo State’s crest mark is available in several orientations and colors as well as a white (reversed) version. Please choose the variation that meets the needs of your specific application. These crest marks can easily be enlarged or reduced in size and still maintain their legibility.
The Buffalo State crest mark is the foundational element for the institution’s visual identity program and should be used on all stationery items. It should be prominently located on the covers (front and/or back) of all printed materials published by the institution and its departments.
Print-ready crest marks are available for download here. Print-ready crest marks are for print use only. Use web-ready crest marks for electronic documents and websites.
Please contact the College Relations Office with additional questions regarding crest mark usage.
The official crest mark may not be altered in any way and should always be used in its original proportions and configurations. The crest mark must always be used as a complete image. Do not separate the shield element from the text element. Overall enlargements or reductions are permissible, but alterations—narrowing, heightening, widening, lengthening—are strictly prohibited. No ornamentation or words may be added or deleted. College Relations has the authority to remove inappropriately altered crest marks.
In addition, the Buffalo State College name, official crest marks, and logos may not be used BY ANY ENTITY OUTSIDE OF THE COLLEGE or any department within the college for commercial or promotional advertising purposes, or in any manner that states or implies an endorsement, without prior written approval from the college. Approval is granted on a case-by-case basis. Further, the college name/marks/logos may not be used to endorse or promote a private group or business unless authorized by a sponsorship agreement with Buffalo State College. For more information, please contact the Trademark Licensing Office.
The following examples illustrate what not to do:
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