The college's communication standards cover any message or product representing the college that is directed at an internal or external audience. Examples include newsletters, brochures and fliers, invitations, advertisements, websites, and merchandise.
This section, which covers logos, official colors, fonts and typefaces, editorial style, websites, and advertising, is meant to help all college offices, departments, programs, and vendors apply appropriate identifying elements and language to a wide variety of materials.
Organizations throughout the world use visual identity programs for instant recognition. Effective visual identity is not conspicuous but covers everything affiliated with an organization—every coffee mug, envelope, brochure, billboard, and vehicle. A visual identity program is a group effort; everyone must participate to make it work.
Editorial style is a set of conventions or "style rules" developed to promote consistency in printing the written word. Just as the Buffalo State logo and color visually present the college consistently to the world, standardized editorial style helps present the college's written material consistently and clearly.