Buffalo State developed a brand promise statement, supporting key attributes, and a marketing communication plan after nearly two years of extensive internal and external quantitative and qualitative research. The brand strategy was approved by the President’s Cabinet in February 2011. For full details on the brand strategy program (including internal and external research results) or to learn how your division or office can integrate the brand into programs and activities, contact the College Relations Office. The following provides a brief overview.
Buffalo State delivers a broad array of high-quality and distinctive academic programs infused with diversity, creativity, and hands-on learning opportunities for hardworking students who seek a personalized and affordable education that engages their minds and advances their careers.
Buffalo State Brand Attributes:
Buffalo State, the largest comprehensive college in the State University of New York system, offers small-college learning environments coupled with large university opportunities. Nearly 12,000 students choose Buffalo State each year for its broad array of high-quality academic programs, diverse and creative environment, hands-on learning opportunities, affordable SUNY tuition, NCAA Division III athletics, and prime location in the heart of Buffalo’s cultural corridor.
“Because of Buffalo State” is the current campaign integrated throughout the college’s marketing communications, including print publications, web administration, and advertising. Buffalo State’s brand strategy enables College Relations and campus divisions, departments, and programs to tell their “Because of Buffalo State story” through experiences, programs, and events.
Departments and committees are encouraged to integrate the “Because of Buffalo State” theme and brand attributes into their events and programming (e.g., Orientation, Faculty Forum, etc.). College Relations can provide text and design elements to assist.
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